Don’t judge the book by its cover !!!
one word … that’s just an outdated theory! why? for me if you can’t make a good cover how come you can make a good book ? because is just the basic recipe for the success of any kind and any form. if you can get the first step right for doing anything, there is a big possibility you will ended up in the good result.
because the first step are equal the foundation. do it right or don’t do it at all ! if your mess up with the first step probably you will mess up in everything in particular.
Good headline … 50% good article
if you are writer or at-least people that has job involving in writing … making the good headlines is very crucial. because good or bad what are you written are based on how much people who read it. good or bad, at least they read it! so headline is just like an first impression. they must have ability to get the attraction so people will read the entire article.
based on that, this is my statement for today, crap news, junk article but they have an very good headlines that will made you click and read the article i will consider it as an 50% good article, compare to the good article but with unintresting headline, i rather call it … 50% bad article